Lights, camera… dairy – kids wanted for new ad campaign

Top Stories BeefDairySheepTillageMachineryNorthern Ireland Videos Podcasts Beef 2026 Top Stories BeefDairySheepTillageMachineryNorthern Ireland Videos Podcasts Beef 2026 Lights, camera… dairy - kids wanted for new ad campaign By Joe Griffin The National Dairy Council (NDC) is inviting children to audition for a new advertising campaign launching this autumn. The campaign will appear on all major platforms including television, streaming, radio, digital and social channels, and outdoor billboards. The role is for the character of ‘Seání’, a boy, aged between seven and 12 years, who comes from a dairy farm and is an expert on all things farming. No acting experience is required. The casting team is looking for “personality first and foremost; children who are naturally confident, curious, and comfortable simply being themselves on camera”.